Los Angeles, CA (PRWEB) February 24, 2014
As reported in the Wall Street Journal on February 5, 2014, Juvéderm Voluma is the first injectable gel filler to receive U.S. Food and Drug Administration approval for the purpose of increasing fullness and firmness and decreasing sagging and loose skin in the cheek area. Juvéderm Voluma creates a subtle lift, restores facial contours to a youthful appearance, and enhances the facial profile. Even better, the results of increased fullness and volume last for up to two years. Juvéderm Voluma is a safe and powerful anti-aging treatment that gives impressive and lasting results without the risk and downtime of surgery.
Juvéderm Voluma is made with hyaluronic acid, a naturally occurring acid in the skin that helps to keep skin hydrated. As a normal part of the aging process, hyaluronic acid production decreases. When production of hyaluronic acid is reduced, the skin starts to lose structure and volume. This loss of fullness and volume creates an older looking appearance. With this new product, a physician can replace hyaluronic acid that is lost to aging and reclaim a natural, youthful appearance of fullness, firmness and volume.
“Patients who receive Juvéderm Voluma injections can expect to see a lifted, fuller cheek area that gives them a more youthful appearance and profile”, says Dr. Ourian, Medical Director of Epione Beverly Hills. “With Juvéderm Voluma, I can treat and add volume to all three areas of the cheek: the apple, apex, and hollow of the cheek can all be lifted and filled. The patient will still enjoys a full range of expression and facial movement so the results look believable, natural, and soft, not stiff, hard or angular.”
According to the FDA’s Advisory Committee, Juvéderm Voluma’s application for injections for cheek augmentation to correct volume loss is a first of its kind indication. Additionally, it offers a new formulation, including low and high molecular weight hyaluronic acid and less crosslinker.
“The versatility of Juvéderm Voluma allows me the ability to customize the treatment to create the most natural, youthful look possible by filling each area of the cheek to create a cohesive, complimentary look,” continues Dr. Ourian. “It is a quick and easy procedure. Most patients who receive injections are able to return to work and other activities immediately.”